Curatio & Hootsuite Webinar: Improving Returns on Social – New Strategies for Healthcare
Did you know that over 40% of people say that social media affects their choice of a specific doctor, hospital or medical facility? With the fast rise in technology and social media influencing patient acquisition, how can health care organizations empower patients and build trusted relationships in an increasingly crowded online environment?
Curatio has teamed up with experts from the world’s most widely adopted social media management platform – Hootsuite to discuss how to get your best ‘return on social’. Learn new techniques and see how health systems are using the power of social to build long-lasting communities that attract new patients, engage existing patients and provide valuable population health insights.
Jason Slusarchuk is the Industry Lead for Healthcare at Hootsuite where he has helped North America’s largest health systems advance and advocate their brands, using social media to improve patient care, health outcomes, and operations.
Lynda Brown-Ganzert is CEO of Curatio, the world’s first mobile social health prescription. Previously, she was the Vice President of Karyo-Edelman, a public relations firm; and President of New Media BC.
Ed Bennett is President of Ed Bennett Consulting. He previously was the Director of Web and Digital Services at the University of Maryland Medical Services and was on the first external advisory board of the Mayo Clinic Center for Social Media.
Date: June 14th, 2017
Time: 11 am ET
Honigman, Brian. “24 Outstanding Statistics and Figures on How Social Media has Impacted the Health Care Industry.” referralMD, 2017, https://getreferralmd.com/2013/09/healthcare-social-media-statistics/. Accessed 30 May 2017.
Ottenhoff, Mollie. “Infographic: Rising Use of Social and Mobile in Healthcare.” The Spark Report, Demi and Cooper Advertising and DC Interactive Group, 17 Dec. 2012, http://thesparkreport.com/infographic-social-mobile-healthcare/. Accessed 30 May 2017.