Patient adherence, or the degree to which individuals follow their prescribed treatment plans, is a critical factor in understanding the effectiveness of a therapy. Generally, adherence rates of 80% or higher are required to achieve optimal therapeutic efficacy. However, it is estimated that adherence for chronic medications is only around 50%. Understanding and improving patient adherence not only contributes to better health outcomes for individuals but also plays a significant role in evaluating the success of medication therapies and informing future R&D efforts within the healthcare industry.
Using the latest AI technology, our solutions take a personalized and adaptive approach to tracking medication adherence. Applying this approach allows pharmaceutical companies to:
- Better understand their patients
- Apply effective interventions where needed
- Help patients along their health journey
Tracking Patient Adherence
Commonly, patients perceive tracking their medication adherence in binary terms. They either took the medication or they didn’t. Traditionally, digital medication trackers primarily function as reminder systems. Patients input their medication details - name, dosage, and schedule - and receive notifications prompting them to confirm whether they have taken their medication or missed it. However, this standardized tracking approach fails to account for their individual preferences or behaviors. It also doesn’t let the HCPs, pharmaceutical companies or researchers understand why something was taken one day and not the next.
Tracking medication adherence using those standard tools can place a burden solely on the patient to either succeed or fail while trying to adhere to their medication regime. Moreover, in cases of non-adherence, there’s often no mechanism to alert healthcare providers or caregivers, resulting in missed opportunities to intervene and support patients in improving adherence.
By leveraging technology more effectively, our solutions aim to dive deeper with personalized tracking systems, comprehensive data analytics, the latest AI technologies, tailored patient education, connection to health care professionals, peer communities and more. With our solutions, we gain deeper insights into patients behaviour and tailor interventions accordingly. This not only benefits individual patients by helping them stay on track with their treatment but also provides valuable feedback and insights to pharmaceutical companies.
Our User-Centric Approach
Our approach is centered on personalization and adaptability. Rather than expecting patients to navigate rigid digital systems that may seem daunting, we prioritize a more empathetic and human-centered approach. We want to ensure our solutions initiate a dialogue with the patient, establishing a rapport and to understand their individual circumstances. Their responses will help guide how their experience will be personalized.
“Very interesting, lots of information, medication monitoring and so much more THANK YOU SO MUCH. You are the first people I consult when I wake up, you are my daily routine. Keep up the excellent service.” - Patient feedback from our Oncology adherence program
It’s important for us to recognize each individual’s unique learning styles, challenges, goals, and contextual factors such as their stage of disease progression or any anticipated side effects. We tailor our recommendations and interventions accordingly, ensuring that they resonate with the patient’s specific needs and preferences. This personalized approach fosters a deeper sense of engagement and empowerment, enhancing the likelihood of sustained adherence to treatment regimens.
“I find the app very useful [...] Always good things to read and good suggestions for maintaining good health. Thanks for being there!” - Patient feedback from our Oncology adherence program
We remain flexible and responsive to changes in the patient's circumstances, disease state, or evolving habits. In instances where setbacks occur, such as disruptions to established routines, we adapt our support strategies to assist them in regaining momentum and reestablishing beneficial habits. By cultivating a dynamic and supportive relationship with patients, we facilitate their journey towards better health outcomes while fostering resilience and self-efficacy in managing their health.
Leveraging AI to Increase Patient Adherence
Our approach places a strong emphasis on personalized, non-intrusive support that meets patients where they are in their health journey. We have Community Managers who will reach out to the patient and they are supported by our AI technologies.
At the core of our approach is the utilization of AI-driven algorithms that analyze vast amounts of patient data to identify patterns and trends related to adherence behaviors. By harnessing the insights, we can tailor the app experience to suit the unique needs and preferences of each patient.
One of the key advantages of AI-driven soft adherence is its ability to personalize the patient experience. Through ongoing interactions with our platform, patients build a rapport with Community Managers, who through the support of AI technology, are able learn and adapt to their individual preferences, behaviors, and challenges over time. This personalized approach not only fosters a sense of trust and engagement but also enables us to deliver recommendations that resonate with each patient on a deeply personal level.
AI enables us to uncover hidden insights and correlations within patient data that may not be immediately apparent at first glance. We can identify patterns that correlate with specific personality traits, lifestyle factors, and more. Armed with this knowledge, we can proactively identify individuals who are at higher risk of non-adherence and tailor interventions to address their unique needs and circumstances.
Our Solutions at Work
A global pharmaceutical brand engaged us to help address their challenge of non-adherence. Clinical trials showcased a 50% discontinuation of this pharmaceutical brand’s therapy within the first 8 weeks. RxPx worked with the brand to develop an app-based patient community to seamlessly onboard patients to their oral oncolytic, provide educational content and insights to address their questions, and connect them with peers & Community Managers to leave ‘no patient alone’.
“The whole process was so easy, from the moment I was prescribed the medication. Home delivery, support from the App, [Community Manager]’s daily tips, etc.” - Patient feedback from our Oncology adherence program
How well did this solution improve patient adherence? There was a 21% increase in patients who stayed on this brand’s therapy past the first 8 weeks. And 70% of patients kept using the app for at least 1 year compared to the industry average of 18%. To learn more about the program’s success, you can read our full case study here.
In another case study, we engaged with a client that maintains a portfolio of several Multiple Sclerosis products and had unique challenges differing by country. Our solution connected patients with doctors along their treatment journey. This solution improved compliance through monitoring and the generation of real-time insights, complemented by a team of registered nurses and automation to assist patient follow up and education. This resulted in 83-98% adherence rates across the patient support programs (PSPs). You can learn more about this program here.
Our user-centric, designed by doctors, AI-driven solutions are revolutionizing patient adherence. By providing personalized support, analyzing vast amounts of valuable data, we deliver targeted interventions that foster engagement and empowerment, leading to improved adherence rates. Our approach has shown significant success across various therapeutic areas, if you believe we could support your business needs, please contact us here.
